Privacy Policy

Last Updated: February 1, 2026

ShortPlay Entertainment ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and related services (collectively, the "Service").

1. Information We Collect

1.1 Information You Provide

• Account Information: When you create an account, we collect your email address, username, and password.
• Profile Information: You may choose to provide additional information such as a profile picture, display name, and bio.
• Payment Information: If you make purchases, we collect payment details through secure third-party payment processors.
• Communications: When you contact us, we collect the information you provide in your messages.

1.2 Information Collected Automatically

• Device Information: Device type, operating system, unique device identifiers, and mobile network information.
• Usage Data: Videos watched, search queries, interaction with content, time spent on the app, and feature usage.
• Location Data: General location based on IP address (we do not collect precise GPS location).
• Log Data: Access times, pages viewed, app crashes, and other system activity.

1.3 Information from Third Parties

• Social Login: If you sign in using Google or Apple, we receive your name and email from those services.
• Analytics Partners: We receive aggregated analytics data from our partners.

2. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve our Service
• Personalize your content recommendations
• Process transactions and send related information
• Send you technical notices, updates, and support messages
• Respond to your comments, questions, and customer service requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions and abuse
• Comply with legal obligations

3. Information Sharing

We may share your information in the following circumstances:

• Service Providers: With third parties who perform services on our behalf (hosting, analytics, payment processing).
• Legal Requirements: When required by law or to respond to legal process.
• Safety: To protect the rights, property, and safety of our users and others.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us permission to share.

We do not sell your personal information to third parties.

4. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We may retain certain information as required by law or for legitimate business purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Secure data centers

6. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal information
• Data Portability: Request a copy of your data in a portable format
• Opt-out: Opt out of marketing communications

To exercise these rights, please contact us at privacy@shortplay.tv.

7. Children's Privacy

Our Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers in compliance with applicable laws.

9. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.